Organic Food Makes the Main Aisle!

Have you ever really acheived one-stop grocery shopping? I haven't, which is why I make rounds at Trader Joe's, Henry's, Von's, and occasionally the elite-priced Jimbo's, depending on what I need and where I am that day.

You also may have noticed that it's harder to find and obtain really good, healthy food. It's easy to walk the main aisles of a supermarket, and pick up all the convenient food in pretty boxes, loaded with preservatives, colors, artificial sweetener, flavor, texture, fat substitute, you-name-it. Normally, much of the truly healthy stuff (real food!) is buried along the perimeter of major supermarkets, in hard-to-find spots.

So I'd discovered that Von's had, waaaay in the back behind the produce section, an organic frozen foods section. Score!! The products and their prices befuddled cashiers, who didn't see those items very often. These were healthy - truly, containing no man-made stuff and balanced, good fats - entrees and pockets by Amy's Organics, Cascadian Farms, Cedarlane, etc.

The other day in Von's, I was dismayed to see that whole freezer section EMPTY. Oh no, what happened? Did they banish the real food to a quiet holding cell, to be forever forgotten? Thinking maybe they'd moved things, I went to aisle 7, the center of the store. Lo and behold, the organic foods!

Not only that, but Von's Carlsbad has added new inventory - a small section dedicated to frozen, non-dairy desserts, and a few all-natural dairy items.

Hallelujah! This feels like some kind of small but noticeable forward progress...

BTW, Amy's whole-grain sandwich pockets are perfect with a high-protein smoothie. If you don't have time to make your own, try Naked Juice's Protein Zone, or Odwalla's Protein Monster. Often there are 2-for-1 or club deals in stores - stock up then!